Our online conversion rate increased by 30%.Īnd repeat purchases, 34% of customers placed two or more digital orders. With this improved omnichannel offering in 2020, we registered more than 1 billion visits to our websites and more than 3 million downloads of our apps. We accelerated change in our operations to create a more competitive, omni-always shopping experience with the introduction of new services like BOPIS, curbside pickup, same-day delivery, and over 100 meaningful improvements to our digital experience. We established an entirely new leadership team with world-class retail and digital experience, who helped design and shape the growth strategy that will define our future. Throughout 2020, we achieved a great deal. Despite the challenges created by COVID-19, we have relentlessly focused on taking purposeful and bold steps to transform our entire organization and remain true to our plans to rebuild our authority in home and restore this iconic company. Fiscal 2020 was a year of fast-paced transformation, in which we reformed the past, overcame extraordinary circumstances of the present, and established a firm foundation for the future. Thank you, Janet, and good morning, everyone.
#BED BATH AND BEYOND CONTACT HOUSTON UPDATE#
The company undertakes no obligation to update or revise any forward-looking statements. Please refer to our most recent periodic SEC filings for more detail on these risks and uncertainties, including the risk factors section in our annual report on Form 10-K. All such statements are subject to risks and uncertainties that could cause actual results to differ materially from what we say during the call today.
This conference call and the slides we refer to may contain forward-looking statements, including statements about or references to our outlook regarding the company's performance, our internal models, and our long-term objectives. Before we begin, let me remind you that our fiscal 2020 fourth-quarter earnings release and slide presentation can be found in the investor relations section of our website at and as exhibits to the Form 8-K we just filed ahead of this call. On the call with us today is president and CEO, Mark Tritton chief merchandising officer and president of Harmon Face Values, Joe Hartsig, chief operating officer and president of buybuy BABY, John Hartmann and chief financial officer and treasurer, Gustavo Arnal.
Welcome to our fiscal 2020 fourth-quarter earnings call.
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